Enquiries outside your scope
Explain service areas and job types before the quote request so customers understand the fit.
Home services marketing in EdmontonFrom local search to the next job.
Marketing, websites, CRM, and call workflows for contractors, renovation companies, and home service teams. Based in Edmonton, we also support businesses across Canada.
Find your starting point
Home services01Search locally
02Check the fit
03Request a quote
04Schedule the work
AN EXAMPLE CUSTOMER JOURNEYEvery step has a purpose.
HOME SERVICES & TRADESRELEVANT SERVICES. REAL BUSINESS NEEDS.
01 / YOUR CUSTOMER, CONNECTED
Make the next
step feel natural.
When someone needs a repair, renovation, or specialist trade, they want to know whether you serve their area and can handle the job. We connect clear service pages and project content with an enquiry process your team can act on. The goal is a more useful lead, with the right details and a responsible next step.
Quotes lost in the inbox
A pipeline makes it easier to see who owns the enquiry and what needs to happen next.
Work that is hard to show
Organize project photos, process explanations, and customer-approved stories around your capabilities.
02 / THE RIGHT CONNECTIONS
Marketing and software
for your business.
A practical role for every service.
Explore the capabilities behind the idea.
Google Ads
Focus campaigns on the services and areas your team can actually support.
SEO & Local SEO
Build clear service-area and specialist-service content with useful evidence of your work.
Website Development
Make calling, requesting a quote, and describing the job straightforward on mobile.
Content Marketing & Video
Turn approved project footage into demonstrations, explainers, and helpful maintenance content.
CRM Development
Track enquiries, estimates, follow-ups, and job stages in one agreed workflow.
AI Calling Agents
Collect routine job information and arrange a callback when the team is on site.
03 / A PRACTICAL STARTING POINTEXPLORE THE INVESTMENT MIX
Start where you are.
Build from there.
Budget is a planning conversation.
Use this tool to explore the trade-offs.
BUILD AT YOUR PACE
Start focused.
Begin with home services essentials and one repeatable way to reach customers. Make the contact path useful before spreading effort across more channels.
Each stage adds to the foundation. We choose the actual scope together; a larger budget does not automatically mean more channels.
Content & ongoing careCA$750
Paid mediaCA$450
Testing & improvementCA$300
Illustrative allocation, not a quote or minimum spend. Development, production, software subscriptions, and setup are scoped separately. Your market and capacity determine the final mix.
04 / TRUST IS PART OF THE EXPERIENCEProtect the reputation
Protect the reputation
you work to earn.
Connect review requests with completed work and a consistent customer follow-up process. Respond to concerns with useful next steps, and keep project images and testimonials tied to permission from the people involved.
Explore RevewProA CLEARER PLANTHE DETAILS THAT MATTER
Connect local searches with jobs your team can serve.
Digital marketing for contractors and home service businesses starts with the work you want, the area you cover and the people available to answer. More traffic is useful only when the next step works.
Separate the services and areas that matter
We review the jobs you offer and create useful pages for distinct services such as repairs, installation or maintenance. Location information should reflect where you actually work. Search campaigns, local SEO and mobile calls-to-action then point to the relevant page. We avoid presenting routine availability as an emergency service unless that is genuinely part of your operation.
Connect the enquiry with the right person
A quote form can collect the job type, customer area and preferred contact method without becoming a lengthy questionnaire. CRM routing helps give the enquiry an owner and next action. If a voice agent or chatbot is appropriate, we define what it may explain and when it should request a callback from your team.
Plan around seasonality and capacity
Begin with the service that has a clear offer and a workable follow-up process. Advertising budgets can then be assessed against enquiry quality, estimates and booked work. Content should show actual projects and useful preparation advice. As demand changes, the plan can shift toward maintenance, specific job types or areas your team can serve efficiently.
Explore Google Ads for local service demand05 / GOOD QUESTIONSA clearer
A clearer
starting point.
Can you focus on specific service areas?+
Yes. The content and campaign plan can follow the locations and job types you serve. We avoid creating near-identical pages with no useful local information.
Will a CRM replace our scheduling tool?+
It may connect to it instead. We review what already works before proposing a replacement.
Can you help when staff are out on jobs?+
A clear enquiry form, call workflow, and responsible callback queue can keep requests organized until a team member is available.
Can we focus on particular jobs instead of every enquiry?+
Yes. Service pages, campaign messaging and qualification questions can make the intended work clearer. Your team’s feedback on lead suitability helps guide adjustments.
Can we reduce missed enquiries when staff are on jobs?+
We can assess forms, CRM follow-up, chat and phone routing around your current setup. The scope should identify who responds and how a request is handled when nobody is immediately available.
Your next chapter starts here.
Tell us what you need, choose how we meet, and request a time that works for you.